Make Bootcamp Clients Want to Return
Bootcamps are becoming more and more popular. Many bootcamp workouts have added assessment of health and fitness the their repertoire. One way this adds value is that programs can be fine tuned to the needs of each client. It also adds a level of motivation as clients will attempt to compete with their previous scores. This could build enthusiasm and give clients one more reason to return.
Here are some suggestions if you’re considering adding either a health or fitness assessment to your program.
Adding a Health Assessment
Health assessments are great for weight loss bootcamps. Consider conducting the assessment the weekend prior to your start date. Create either an excel worksheet or a database for client information. Help each client to create a goal from their base information. For example, a certain amount of weight loss or reduction of hypertension.
Adding a Fitness Assessment
The best time to do any assessment is at the beginning of the process. If you’re planning on adding both types of assessments to your program, you may want to conduct this one on the same weekend prior to the start date as the health assessment. Alternatively, you could simply make the very first day of the program a fitness assessment for your clients.
You can take several different approaches to measuring fitness. You can time an activity such as running or fast walking. Take an exercise and count how many repetitions can be done in a given time period. For example push ups, pull ups, etc. Put clients through an obstacle course in a certain time. Also consider measuring isometric strength.
Great record keeping will help make this effort a success. Each client should have a copy of his or her results. At the end of the bootcamp, a follow up assessment should be done. This will show clients their results and should be a great motivator, especially if they hold a copy of it in their hands.
Find ways to showcase your clients’ successes. Create winning categories such as: most motivated, greatest improvement, most enthusiastic. Showcase as many as possible. There are many different ways to do this. Include the stats in a newsletter. Hang them in your studio or gym. Send an email or an ezine. To get them coming back, offer some incentives for returning. Try free movie tickets, discounts off of products or another bootcamp.
Adding assessments to your bootcamp will not only enhance the event, but will create the best type of competition–to beat one’s personal goals. So, what are you waiting for?
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